The Rise and Fall of Kmart
Number of pages:
11
ABSTRACT:
11 pages. This paper will explain the rise and fall of what was once the number three retailer in the country, Kmart. What led to this downfall and how it could have been avoided will be discussed. Also presented is the SWOT analysis (strengths, weaknesses, opportunities and threats) as well as the strategies and objectives for the Kmart Corporation. The retailer has had many problems in the past including poor inventory management and inefficient customer service. All of these items will be considered and analyzed in order to suggest recommendations as to how the retailer can make a financial comeback. Bibliography lists 5 sources.
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